Leading
Brand Success
Experts.

A seasoned team of innovators and strategists, forging growth through insight, capital, and action.

ABOUT SOFTFORGE INNOVATION

Fueling Innovation.
Forging Opportunity.

Softforge Innovation Inc. is a venture acceleration firm at the intersection of finance, technology, and transformation. We provide startups, scale-ups, and companies in transition with diverse funding instruments, hands-on executive expertise, and strategic development.

We are not a passive fund. We are an active engine, designing and executing innovative, resilient, and growth-centered initiatives that unlock hidden potential in the businesses and ventures we support.

Our Mission is to transform high-potential ideas into operational excellence by combining capital access, strategic governance, and breakthrough innovations.

About Softforge Innovation Team

Our leadership Team

Thierry Hubert

Co-founder, Technology & Innovation Services

Thierry spearheads the company’s technology and innovation services. With decades of experience in enterprise software, AI-driven solutions, and digital transformation, Thierry is dedicated to helping clients harness cutting-edge technologies for competitive advantage. His visionary leadership ensures that Softforge delivers tailored, forward-thinking solutions that drive operational efficiency, scalability, and sustained growth across industries.

Sol Roter​​

Co-founder, Strategic Finance Services​​

Sol brings deep expertise in financial services and alternative funding solutions. With a proven track record in invoice factoring, reverse factoring, and innovative lending models, Sol is pivotal in driving Softforge’s financial strategy and funding operations. His strategic insight ensures that Softforge delivers robust, scalable financial frameworks that empower emerging ventures to accelerate growth with confidence and flexibility.

Our Extended Team

Softforge Innovation is supported by an experienced team of business development, sales, and operational experts who bring a dynamic blend of entrepreneurial spirit and industry know-how. With deep expertise in channel strategy, revenue acceleration, and customer engagement, the team is critical in expanding market reach and delivering measurable growth for our ventures and clients. Their commitment to building strong partnerships and driving performance ensures that Softforge remains agile, responsive, and positioned for long-term success.

Leadership Team Value Statement.

  • At Softforge Innovation, our leadership team brings decades of unmatched experience at the forefront of innovation, finance, entrepreneurship, and strategic transformation. Some of our principals have been actively shaping the information age since the 1970s and 1980s—holding leadership positions in world-leading companies and launching ventures that anticipated or capitalized on major technological and market inflection points.
  • From the earliest days of digital transformation through the rise of the internet, mobile computing, cloud platforms, IoT, Big Data, Blockchain, and now the AI-driven revolution, our team has consistently demonstrated the rare ability to see what’s coming, understand what it means, and turn disruption into opportunity.
  • We have lived through—and led through—waves of industrial reinvention. We’ve built companies, guided corporate pivots, and advised institutions during eras when industries were being redefined. This experience gives us more than insight; it provides us with pattern recognition and the strategic depth to move quickly, thoughtfully, and effectively.
  • Today, we channel this legacy into helping startups and SMEs navigate complexity, accelerate growth, and scale sustainably. We don’t just advise—we engage, co-build, and lead. In doing so, we bring to each venture the credibility, creativity, and clarity of those who’ve not only watched the future unfold but also helped to build it.

LET’S EXPLORE

Ready to take your business to the next level?

Contact us today to explore tailored financial solutions and strategic expertise that drive success.


    Sol Roter

    Co-founder, Strategic Finance Services

    Sol brings deep expertise in financial services and alternative funding solutions. With a proven track record in invoice factoring, reverse factoring, and innovative lending models, Sol is pivotal in driving Softforge’s financial strategy and funding operations. His strategic insight ensures that Softforge delivers robust, scalable financial frameworks that empower emerging ventures to accelerate growth with confidence and flexibility.

    Thierry Hubert

    Co-founder, Technology & Innovation Services

    Thierry spearheads the company’s technology and innovation services. With decades of experience in enterprise software, AI-driven solutions, and digital transformation, Thierry is dedicated to helping clients harness cutting-edge technologies for competitive advantage. His visionary leadership ensures that Softforge delivers tailored, forward-thinking solutions that drive operational efficiency, scalability, and sustained growth across industries.